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July 12, 2007

Will the iPhone Blend?

Craig Campbell @ 1:19 pm

Will It Blend? | Presented By Blendtec

It appears so!

The makers of Blendtec blenders have a genius marketing campaign to attract attention to their products. They simply take popular commercial products and stick them in their blenders to see if they’ll blend. They publish the results in a video on their website, and for some reason, it’s remarkably entertaining to watch.

So it was just a matter of time before they put an iPhone in one of their blenders and set it to “smoothie”.

Unfortunately, a lot of die hard iPhone fans have gotten their shorts in a bunch over this, but come on! It’s just a little bit of marketing. It’s NOT a statement against the iPhone.

And besides, with a little whipped cream on top, an iPhone smoothie doesn’t taste half bad!

Thanks to Duncan Riley at TechCrunch for showing me this link.

Filed under: marketing, iPhone

3 Comments »

  1. Well they may have paid for the iphone but I am sure they made a lot more out of it through the exposure and the affiliate links which they cleverly inserted in the post (as well as whatever the blended iphone went for on ebay).

    Comment by Webd360 — August 1, 2007 @ 3:40 pm

  2. Indeed! Nothing like a little iPhone destruction to bring hordes of visitors to your site!

    Comment by admin — August 1, 2007 @ 7:42 pm

  3. My 15 year old son thinks this is the coolest site ever. Thank you for sharing.

    Comment by Mary Estelle Montgomery — September 10, 2007 @ 6:58 pm

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