SEO Works
Often it takes a lot of time to generate good, organic search engine results that drive traffic to your website. Search Engine Optimization can often be a tedious, lengthy process that takes months and months, especially if you have keywords that everyone else is fighting for.
Which is why it’s absolutely crucial to target very specific key words and key word phrases in your SEO pursuits. Specific, targeted search terms are much more likely to get you to the front page on a listing of Google search results. For example, if you build a website selling golf training videos, you’re not very likely to get good search engine results by going after the keyword “golf.” On the other hand, if you get more specific and try to target a search phrase like “free online golf training videos”, then you’re much more likely to someday wind up on page one of somebody’s search results. Even though there are probably millions more people searching for the keyword “golf”, those millions of searchers are going to get you NOWHERE if you’re constantly winding up on page 60 of the search results. Most people never even navigate past the first page of search results before they find something that they’re looking for.
Anyways, I’ve said all of this to say that I’ve finally reached the first page of Google for the search term “web design, keller”. Keller is a suburb of Fort Worth, Texas, where I live and work. By getting specific, I’ve been able to bring my website to page one of the search results for my targeted phrase, making it much more likely that searchers are going to find my little piece of internet real estate!